March 21st, 2019

Contact: Michele Winstead
Voice: 601-703-2315

VITAL CARE, INC. AND PLAYMAKER HEALTH FORMALIZE RELATIONSHIP Post-Acute CRM and market intelligence tools help Vital Care franchises grow

Meridian, MS, March 21, 2019 -Vital Care, Inc. ( and PlayMaker Health ( have agreed to provide the Vital Care network of home infusion pharmacy franchises with the latest Customer Relationship Management (CRM) tools and market intelligence databases to continue supporting the post-acute health care industry together.

“The Vital Care family continues to grow, and we want to help our franchise locations by providing the best tools and support available. That’s why we selected PlayMaker Health as our CRM platform of choice to increase sales and give our locations an edge,” said Logan Davis, PharmD, MBA, Vital Care Director of Franchise Development. “PlayMaker has great solutions and market information specific to the home infusion industry. This gives us an advantage that moves all the way through the system, right down to the patients. And it’s always about the patient.”

The arrangement between Vital Care and PlayMaker Health provides an easy onramp for Vital Care franchises to increase sales and manage relationships with referral sources. Both companies have years of home infusion industry experience, and they share the core values of serving people and building relationships. Orchestrating this at the corporate level allows individual franchise owners to be part of something larger, while benefiting from the economies of scale.

“Working more closely with Vital Care aligns with our purpose-built strategy and culture,” said Holly Miller, PlayMaker Health Vice President of Sales. “We are thrilled with this partnership, and several Vital Care locations have already started using the mobile CRM and market data to build high-value referral relationships. Combining Vital Care's commitment to patient care with PlayMaker Health's technology empowers providers and caregivers to spend time on what matters most, making a difference in patient's lives and the lives of their families."

About Vital Care, Inc.

Vital Care was founded in 1986 with a focus on improving the quality of life of patients in their homes, delivering parenteral services. The next expansion added a clinical, marketing, and billing team that became the framework on which Vital Care built its franchise organization. Adding legal registration in multiple states, Vital Care achieved rapid franchise growth in the United States. Our company is dedicated to providing quality patient care and maintaining standards dictated by the industry’s leading organizations.

About PlayMaker Health

With 11 years of unparalleled growth for clients and partners, PlayMaker Health is proud to be the post-acute growth platform for more than 2,300 + home health, hospice, HME, Infusion, and long-term care agencies and organizations nationwide. As the leader in post-acute interoperability, PlayMaker delivers the most comprehensive and current claims data, including Medicare Parts A and B, Medicare Advantage, Medicaid and Commercial. By combining market data and 37+ EMR integrations with a mobile CRM, PlayMaker turns data insights into actionable sales and growth intelligence. Partner with the industry’s only performance-driven post-acute platform. Find us here: Follow us here: LinkedIn, Twitter.